Sheep No More: The Art of Awareness and Attack Survival

by Jonathan R. Gilliam

Post Hill Press

reviewed by Christopher Klim

“Despite what some security ‘experts’ may say, fear is not a gift.”

Former Navy SEAL and FBI Special Agent Jonathan T. Gilliam takes a decidedly philosophical approach to self-defense: Each of us are potential targets of crime and violence to various degrees depending on our experience, education, and exposure. Throughout the book, Gilliam reverses the perspective to that of the attacker—albeit military, criminal, mass murderer, or terrorist—so that we better understand how potential targets are formed and how we become the target.

Some of this is common sense, such as targets are selected to minimize the attacker’s exposure and maximize results. For example, military operations often strike before dawn in enemy strongholds, a mass murderer selects a crowded venue with weak security, and a criminal, if not emotionally driven, identifies a singular target in the most secluded area. All attackers do surveillance prior to striking, and they have a goal in mind. Even an emotionally driven attacker allows a few seconds to convince himself that he can hurt his target, identifying how and where he will strike.

Much of what an attacker does is size up potential vulnerabilities. He’s identifying a target and looking for a way in. All too often, we make ourselves vulnerable through ignorance and complacency. Sure, we might know of danger, but either don’t know where to look or even look at all. While the safest method is to flee from trouble, including the choice to avoid trouble areas in advance, this is not always a realistic approach in today’s world.

To better protect yourself, Gilliam suggests that you assess yourself as a target. Divide your life into sectors and then sub-sectors based on routine and activities. Within each sector are critical assets, critical areas, and critical times. Using comprehensive sector identification, critical areas of vulnerability will emerge along with potential avenues of approach for attackers. He finishes off this evaluation with a target equation that helps measure who, why, where, how, and when an attack will occur. If done thoroughly, it won’t just be one type of attacker identified. This analysis can be applied to every sector/locale within your life.

Knowing your areas of vulnerability will help you close avenues of approach, but you’ll never be able to eliminate them all. Eventually you’ll have to assume a defender’s mindset or what to do when an attack is underway. Here, pre-planning inspires a mindset that ultimately becomes instinctive, as opposed to making up a plan in the moment which is virtually useless.

Much of what Gilliam purports is developing the habit of situational awareness, especially in highly vulnerable areas such as moving freely through unfamiliar areas or pausing inside contained public areas, but even familiar situations and places become vulnerable based on the available avenues of approach and the time of day. For example, different types of home-related criminals strike the target at different times of day. Gilliam stresses a healthy dose of “what-if,” which inspires confidence and wards off fear.

The author uses many examples, both famous and personal to reinforce his dual-think approach (i.e. imagining the attacker and planning a defense against vulnerable targets). This method is at the core of his call for self-defense through awareness, which will help you evade an attack if you haven’t first avoided it through planning. As Gilliam says, freezing up or panicking during an attack, which is exactly what the overwhelming majority will do because they have no plan, may in fact seal your fate. At the very least, fear reduces your options and their effectiveness.

Gilliam’s overall approach to self-defense is built from years in the military and law enforcement and tempered by the reality of current events. His multifaceted experience brings unique insight, cutting past the charlatans. Most of us are never going to be Zen masters of self-defense, but we can increase our odds considerably by following Gilliam’s suggestions. He reminds us that as individuals we can keep walking about the planet either remaining paranoid of potential events (ignorance), naively hoping for the best outcome (complacency), or becoming educated about the sources and methods of potential attackers (awareness) and thereby increasing our odds of success and/or avoiding trouble altogether.

RECOMMENDED by the US Review


Three Things to Consider When Purchasing a Book Review

With hundreds of thousands of books published annually, marketing your book can be a daunting task. One of your choices will inevitably come down to whether or not to purchase a book review. Here are three major factors to consider:

Be suspicious of a publication that refuses to reveal a reviewer’s name or credentials.

Professional Writing – A number of aspects go into a professionally written review. First, is the staff populated by professionals? This seems obvious, but many review sites are writer mills, allowing virtually anyone who is interested to pen a review. Other review sites barely compose a staff. These are mom and pop shops that tend to hang an Internet shingle for business, purport authority, and write reviews on their own. These are not professionals at work, no matter how slick or jazzy their websites appear. Look at the publication’s staff page, if it even has one. Are there more than a handful of writers? Be suspicious of a publication that refuses to reveal its reviewers’ names. The byline credit is a basic courtesy given to a professional freelancer, and virtually none would work without obtaining a byline for their portfolio. Second, is the review publication consistent across the masthead? A professional review publication has guidelines and an editor who keeps its staff and articles in line. Each review should have consistency, generating both authority and confidence in the publication. Third, does the reviewer address both the book content and the writing? Any sixth-grader can write a book summary, but a professional will critique a book through informed commentary that also addresses the writing itself. If the review narratives appear summary-driven, conversational, or employ a first-person tense, these are not professional writers at work.

Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience…

Authentic Readership – Are there dedicated subscribers, visitors, and followers of the review publication? A professional review means nothing if no one reads the publication. Weekly, monthly, and annual visitors are metrics that can be easily measured (and provided to the author). Does the publication have a subscriber base? If not (or if it’s insignificant), the publication cannot assert relevance for its work. And if the publication merely dumps its reviews on an on-line aggregator (that next to no one reads), it will not be of any service to the author. Next, validate the publication’s social media following with one of the free analytical tools, such as TwitterAudit for Twitter followers and LikeAnalyzer for Facebook likes. Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience, when in fact it is only a fraction of what it appears to be. This is useless to the author, as well as unethical on the part of the publication. See our article on this subject: Fake Social Media: More Common Than You Think.

A high price does not guarantee quality or readership.

Cost-Effectiveness – Most authors’ budgets are limited, and spending hundreds of dollars for a book review is not acceptable. Often these reviews are no better than that which you can obtain from a free book review site like The Midwest Book Review, which ranges from good, semi-professional coverage to amateur reviews. A high price does not guarantee quality or readership. A professional book review can be obtained for less than one hundred dollars, but be certain to closely examine the publication’s writing and readership in advance.

…you have to ask: What business is the review publication really in?

Warning: If the publication or its editors are up-selling manuscript editing services or the like, you have to ask: What business is the review publication really in? Are they a review publication, or are they a money-milking operation? The work of an editor and the work of a reviewer should never cross paths. An editor ensures quality, and a reviewer measures it. When the reviewer and editor become one entity, integrity flies out the window. (Hmmm… let us review the wonderful manuscript we just helped you edit… hmmm… not very trustworthy.) Furthermore, many of the side marketing services offered by review publications are built on a promise of viewership and not supported by real data. Ask for site traffic data or evidence of real of readership. For example, The US Review of Books is consistently a top Google search for “book reviews” in a very crowded field and has a strong monthly readership in the tens of thousands, as well as thousands of additional on-line visitors and followers on social media.

Remember, a book review is only the beginning of an essential conversation about the book.

Deciding to purchase a book review can be an effective tool when marketing a book. It can provide pull-quotes for marketing and stock materials for a media kit and press releases. It can even seed eventual sales. Remember, a book review is only the beginning of and essential conversation about the book, but it will neRead this article on creating a feedback loop to help kick-start your marketing efforts.

The US Review of Books is a professional review publication sent to more than 18,000 monthly subscribers, including thousands of additional followers on Facebook and Twitter. The US Review is staffed by professionals and is highly praised by authors and publishers