The Book Killers: Weak Point of View

The Book Killers: Unfocused Openings

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

Whether you are a commercial mystery writer or a high-art literary prose specialist, very few people will stay with a book if the opening chapter does not deliver a clear message. With the growing availability of media venues, the competition for people’s attention has never been greater. Even with books, the most successful entertainment or information offerings seize our attention from the outset. Here are some factors to consider when planning, drafting, and revising your opening:

Engagement

As emerging writers, we are told to create action or drama at the opening of our stories. Nonfiction writers, especially biographers, often foreshadow a significant event in their subject’s life, while fiction writers do the same by cherry-picking a critical point on the timeline, but this is not always practical. In general, reader engagement arises by presenting an aspect of the story that generates keen interest. For example, it could be humor or tension that is exemplary of the entire book. The biggest mistake is presenting large amounts of backstory or introductory information at the start. Another version of this misstep is beginning too soon on the timeline. Both of these approaches throw water on the spark of the story. This set up information can be folded into the story at a later time or even removed altogether. In modern times, think about eliminating chapters that begin with the words Foreword, Introduction, Prologue, and Preface—or even Epilogue for that matter because they sap energy from the book. Many readers receive these appendages like homework and skip them to get to the meat of the book.

Mission

A book should have a clearly defined purpose, otherwise it’s just a long and wandering diatribe. A nonfiction book has a thesis, while a work of fiction has a story question. Don’t let any fine writing teacher talk you out of this essential element of a book. All art from poetry to painting has a point. When it’s focused—because its creator knows precisely what it is—the reader or viewer becomes involved with the piece. The writer who says “I write to discover what the story’s about” should be pushed down a flight of stairs. This statement is disingenuous and impractical. While writers discover aspects of and hone down a story during its development, there comes a time when the writer makes a firm commitment to the mission of the book and then goes about amplifying it. A smart writer makes it clear in the opening pages and sometimes even the title.

Presentation

Book openings are like a first date. The writer features what he does well and goes to it often during the course of his relationship with the reader. If the opening is phony, disorganized, or confusing, the reader will never get to the next chapter, and a match made in heaven has been squandered. Quickly establish as many of the following items as possible: the predominant point of view used, the main character(s), the typical setting, and the sequencing. While these aspects help authenticate the story, the latter involves the structure of the book. If the book darts back and forth through time, events, and/or characters, it’s critical to present a pattern from the start. As a result, your story organization will become a silent rhythm in the reader’s mind.

Tone

The tone of the story involves everything from word choice, to sentence structure, to the overall attitude of the narrative and characters. Most stories form a conundrum that ranges from solving a mystery to battling the internal complexities of the human spirit. This can be presented on a scale from terrifying to hilarious. Even if the story tone shifts for dramatic effect, the main tone should be delivered at the start. If the story is a romance, then it’s the longing of the heart. If it’s an intense mystery, then it’s a mangled corpse. If it’s an enduring quest, then the journey’s gauntlet must be cast down.

Epilogue

It’s a self-indulgent or inexperienced writer who does not recognize the trend to immediately engage the reader. In fact, it isn’t a trend, but a well-established precept of successful writing. If you are currently writing to figure out what the story is about or where the story begins, then stop! Park your pen and take a moment to do some sketching and outlining before you draft another word. Ask your characters why they’ve entered the room and what they want from the story. If they can’t tell you, then they either need to leave or you need to get to know them better before pushing them along their story line. Once you know their stories and what they want, find the first worst moment on their timeline and begin the story right there.

Next in The Book Killers series: Weak Point of View

Previously in The Book Killers series: Stilted Writing

Advertisements
The Book Killers: Weak Point of View

The Book Killers: Inferior Word Choice

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

A weak vocabulary is exposed not only by the range of words used, but also by their poor application within a sentence. In both fiction or nonfiction, strong word choices reveal a skilled writer. Word choices show the author’s character and talent, but mostly his or her level of discipline. Let’s investigate areas of concern, including examples of inferior word choices.

Invented Words

Demonstrating the worst abuse of language, lazy writers invent words that do not exist. Other writers hyphenate ridiculous combinations of words rather than construct a more intelligent sentence or employ the single word that relates a similar meaning.

Jane went on a date with Bill, irregardless of his past. (Not only is irregardless not a real word, it is no different in use or meaning than regardless.)

Because he was crazy-excited, Bill advance-planned for his date with the super-good-looking Jane. (A writer with a fifth grade vocabulary might say: Nervous, Bill prepared for his date with Jane, the beauty.)

Misused Words

When a word is misused, the writer either doesn’t understand its meaning or is working with an alternate definition so far down the dictionary that no one but an experienced linguist understands how it applies. The wrong word choice misleads the reader and creates absurd results. Some word choices fall out of context, running askew of the narrative or theme of the book.

Jane delineates that Bill will make a suitable companion. (Jane seems like a real warm and cozy person.)

The caveman chased the mastodon like a bus at rush hour. (This caveman appears to possess the ability to time travel.)

The coffee table size book fits nicely in any collection. (That giant book will fit in no collection.) 

Ambiguous Words

Many words are meant to be vague, and a number of reasons exist for employing them, not the least of which is diplomacy. Good writing shuns diplomacy, displaying the courage of precision whether it disturbs the reader or not. On the other hand, ambiguity summons boredom.

Jane realized that Bill had an unpleasing smell. (Does Jane like stinky men or not?) 

Bill would prefer not to deal with Jane ever again. (Bill is so boring that she’ll forever avoid him.)

Clichés

We’ve all heard clichés and used them too many times. This is how they become cliché—tired, overwrought words and expressions. While conversation tolerates this fault, a written work attempts to inform and illuminate through saliency. By the way, repetition—using the same words over and over, no matter what the words are—create a self-contained cliché within a narrative.

The next time Bill saw Jane, he would give her a piece of his mind. (If this were a horror story, it might actually turn out to be interesting)

Jane was really steamed at Bill’s attitude. (Jane is apparently angry, but we fell asleep during her narrative.)

Jargon and Slang

Like dialect, jargon and slang add color to a book, but when the terms are esoteric or regional, their meanings can be obfuscated. Furthermore, too much jargon or slang make the narrative appear like an alternate language. Unless it is essential to the story, avoid this whenever possible. Instead, sprinkle colloquialisms and obtuse terms into the narrative, and the reader will gather its flavor while comprehending the actual meaning.

In full techie-mode, Bob found the SIMM and gave the SOB gizmo another reboot before 86’ing it altogether. (Translated: Bob found the missing memory card and restarted the hateful computer, longing to dump it in the ocean.)

Weak Verbs and Nouns

Journeyman writers activate weak verbs (i.e. is, was, had, be, are, etc.) wherever possible by replacing them with powerful and specific choices. Unfortunately, some writers remedy this by arranging verbs and adverbs, as well as nouns and adjectives, into shotgun marriages on the page. Still others assemble them like boxcars extending for miles. This wordiness prompts readers to skim the page. Collapse these combinations into precise verbs and nouns to gain a tighter and more lucid sentence.

The small, soft, and squishy Mediterranean citrus with loose skin had briefly wobbled on the edge of the stairs before it quickly bounced along the steps and stopped at the base near the front door with a forceful bang. (Revised: The overripe Clementine teetered and then skipped downstairs, crashing into the entrance.)

In Conclusion

The previous suggestions all boil down to cogency—being clear, logical, and convincing. Great word choices ring so true that they go unquestioned, achieving deeper meaning within the narrative. During the revision and editing process, writers scrutinize word choices for exactness, so that the truth of their sentences appeals to the reader. A master writer develops a control system (i.e. a vocabulary relating to the character, scene, and theme) that supplies a language for the reader to understand a particular book, and this changes from book to book. However, that is a discussion for another time.

Next in The Book Killers series: Stilted Writing 

Previously in The Book Killers series: Amateur Covers

The Book Killers: Weak Point of View

The Book Killers: Amateur Covers

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

In book selling basics, the author attracts the reader and the first page sells the book, but nothing allows a potential reader to disregard a book like an unprofessional cover. The US Review encounters poor book covers on a regular basis: drab, confusing, amateurish designs or some combination of the three. So let’s take a look at book cover basics.

1) The main title should be visible from twenty feet away. This is accomplished through a combination of font, size, and color contrast. A title that is viewable from a distance in a bookstore is as easily read when reduced in size for on-line sales.

2) Title visibility applies to the spine as well. For most of its commercial shelf life, a book will be placed spine out. The title should be as large and as high contrast as possible.

3) Make the subtitle informative. While I’m not a fan of employing subtitles, except for nonfiction, book series, or very short main titles, the subtitle should be essential to the book’s message. Overall, the title and subtitle combination should not be overlong. The best titles are brief—something a typical person can remember and tell another.

4) Don’t forget the back matter. The back of the book is where business takes place. Most retailers won’t sell your book without a standard bar code in the lower right corner or a clearly visible price and genre designation.

5) Keep the book summary to 100 words or less. It’s true. A book can be explained in one short sentence. The New York Times Bestseller List bestseller list has been doing this for decades. Avoid putting a book on the back of a book. (FYI, the author bio is not a back cover essential. While it must be included in the book, it’s easily located on either the last page, inside flap, or back cover.)

6) Gather authoritative endorsements. People want to read quotes regarding the book, but not from the author, publisher, or author’s friends. Build authority for the book with commentary from recognizable experts (i.e. known authors, celebrities, or subject-related practitioners), as well as feedback from professional book review publications.

7) Employ thematic artwork. Artwork that definitively relates to the content describes the book in advance. There is a reason why romances feature a rapturous women and science fiction titles present glossy hi-tech images on their covers. The correct audience is subconsciously drawn to it. Furthermore, the color palette used evokes different emotions. Horror titles make good use of black and red. Young adult romances paint the cover in virginal white and pink. Also, men and women are attracted to different colors for different genres. The psychology of color is an advanced science, which leads us to the final element of cover design.

8) Hire a professional. Most authors are not visual artists, but a professional book designer or even a talented artist should have an innate or trained sense of image and color. Book designers can be contacted through the Internet. At the very least, struggling artists can be found locally. Check their portfolios to see if their work matches the sensibilities of the prospective book. Fees will range from nominal to pricey, but a good cover is worth it. Photoshop’ed self-made covers constructed on the cheap (and often like kindergarten artwork) are easier to spot than a title from twenty feet away, and they will debase the entire book.

The much-used aphorism “You can’t judge a book by its cover” is philosophically correct, but in reality, more people do this than don’t. A great cover sells the book as well as the author sells the book. When considering a cover design, visit a bookstore for trends and ideas within the genre. Taking the time, as well as hiring a professional, gives a book that likely took months if not years to write the jacket and marketing potential it deserves.

Next in The Book Killers series: Inferior Word Choice

Previously in The Book Killers series: Poor Structure

The Book Killers: Weak Point of View

The Book Killers: Poor Structure

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

Keeping organized is a challenge for many artists, writers included. Order is not intuitive for creative people attempting to push boundaries, but clear structure, even in a work of fiction, provides a recognizable thought process for the reader. As always, the goal is for the reader to understand the writer’s words, not for the writer to confuse or make a stumbling attempt to impress. The human mind seeks order, and a book’s structure is essentially the map of its narrative. The easier it is to read the map, the easier it will be for the writer to deliver even complex details or the high art of fine writing.

For nonfiction writers, the need for structure should be obvious. Nonfiction books attempt to teach certain subjects. The very best of these simultaneously entertain. Regardless, a book’s organization forms the lesson plan, each section building upon the next. While tools like the table of contents, index, and appendixes make the information more accessible, the narrative should assume a sequence and stick to it throughout the book. This allows the reader to not only rely on its direction but anticipate the flow, even if the details are surprising or unpredictable. Various methods of order include alphabetic/numeric (by letters and numbers), chronologic (by occurrences in time), geographic (by locations on the globe), hierarchic (by structures of authority), and thematic (by relevant concepts).

With this in mind, it’s easy to see that fiction assumes a structure and creates a rhythm that moves subconsciously through the reader’s mind. For example, books that shift in time tend to reveal a pattern: two chapters in the present, followed by one in the past, and so on. The same holds true for shifting points of view, where characters A, B, and C rotate through the narrative in a recognizable pattern, even if character A dominates the text.

When it’s working, structure is received subconsciously, because the pattern is clear and therefore the reader doesn’t have to think about it. If the organization is haphazard, the reader will direct focus away from the content and onto decoding the structure or, in this case, figuring out the writer’s mishandling of basic technique. Of course there will always be exceptions. Twelve Monkeys randomly skips through time to make the reader feel the chaos of time travel, but, for most books, this is an unnecessary conceit.

Albert Einstein blew out the chaos theorists by realizing that what appeared to be disorganized—the big bang theory, a chemical reaction, or even a kindergarten class at play—was merely a pattern that we hadn’t recognized yet. Most people aren’t Einstein. Readers will abandon a poorly or chaotically organized book. It will not be received as clever or brilliant, but as pretentious and undisciplined.

Some emerging artists think of structure as restrictive, but skilled writers know that structure is the cornerstone upon which true change and enlightenment can be built. When a book inhabits a mind with a recognizable pattern, the ability to make the reader think and feel is limitless.

Next in The Book Killers series: Amateur Covers

Previously in The Book Killers series: Bad Grammar

The Book Killers: Weak Point of View

The Book Killers: Bad Grammar

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

The first mistake that sells out a new writer is bad grammar. Misspelled and misconjugated words, incomplete and malformed sentences, and confusing syntax are the hallmarks of poor editing. The book could be a great concept, but will be considered a fumbling error. For example, a common mistake is to label the foreword section as “Forward” in the heading. An even bigger mistake is to not work with an editor.

Technically speaking, grammar is a set of rules that governs the composition of words and phrases in a language, but, linguistically speaking, proper grammar and its related syntax allow the reader to understand the words on the page. Many emerging writers bend grammar to their own cadence of thought. This is fine for draft work, but it’s a rookie mistake to expect a reader to decode the writer’s thought process. The whole point of reading is to reproduce the writer’s information, imagery, and energy inside the reader’s mind with some semblance of the original thought. The shared rules of grammar and style facilitate this for the widest possible audience. When the reader is forced to decipher the language—most often demonstrated by having to recycle over words and phrases—the reader will likely close the book and move on. A good editor brings another pair of eyes that will identify these deadly mistakes.

Fiction writers are given some elbowroom to stretch the language, but this is best done, and most powerfully so, as an exception to the rule. Nonfiction writers have less leeway. Not only must they write to strict grammar conventions, they must write to the style of the publication, which is a discussion for another time. The US Review of Books, like most publishers of books and articles, uses The Chicago Manual of Style as its standard. The AP Stylebook is used exclusively for article writing, although it is mostly a subset of Chicago. Professional writers have both and use them often. (Tip: The previous edition of both style guides can be purchased at a fraction of the current edition’s cost.) Don’t rely on your editor to catch every detail. The cleaner the manuscript, the more an editor can focus on bigger issues like structure, tone, and overall content.

Self-awareness is a bridge a writer crosses on the way to success. At some point, a writer recognizes his or her flaws and strengths without the prompting of a mentor. Successful writers revise in cycles, ending the process with a close examination of the actual words and phrases, as well as focusing on habitual errors. We are the sum of our vices. It seems that when we conquer one bad habit in our prose, another emerges to take its place. This can change from year to year, book to book, and even article to article. While writing, build a checklist for editing, and end revisions with a review of this list.

With so many books being published each year (i.e. approximately one million annually in the U.S. alone), it’s difficult to bring attention to a single book. Bad grammar is the great crippler at the starting gate for many self-published and first-time authors. Remember to learn the rules of grammar, have a reference guide at the ready, be wary of bad habits, work with an experienced editor, and give your manuscript one last review.

Next in The Book Killers series: Poor Structure

Three Things to Consider When Purchasing a Book Review

With hundreds of thousands of books published annually, marketing your book can be a daunting task. One of your choices will inevitably come down to whether or not to purchase a book review. Here are three major factors to consider:

Be suspicious of a publication that refuses to reveal a reviewer’s name or credentials.

Professional Writing – A number of aspects go into a professionally written review. First, is the staff populated by professionals? This seems obvious, but many review sites are writer mills, allowing virtually anyone who is interested to pen a review. Other review sites barely compose a staff. These are mom and pop shops that tend to hang an Internet shingle for business, purport authority, and write reviews on their own. These are not professionals at work, no matter how slick or jazzy their websites appear. Look at the publication’s staff page, if it even has one. Are there more than a handful of writers? Be suspicious of a publication that refuses to reveal its reviewers’ names. The byline credit is a basic courtesy given to a professional freelancer, and virtually none would work without obtaining a byline for their portfolio. Second, is the review publication consistent across the masthead? A professional review publication has guidelines and an editor who keeps its staff and articles in line. Each review should have consistency, generating both authority and confidence in the publication. Third, does the reviewer address both the book content and the writing? Any sixth-grader can write a book summary, but a professional will critique a book through informed commentary that also addresses the writing itself. If the review narratives appear summary-driven, conversational, or employ a first-person tense, these are not professional writers at work.

Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience…

Authentic Readership – Are there dedicated subscribers, visitors, and followers of the review publication? A professional review means nothing if no one reads the publication. Weekly, monthly, and annual visitors are metrics that can be easily measured (and provided to the author). Does the publication have a subscriber base? If not (or if it’s insignificant), the publication cannot assert relevance for its work. And if the publication merely dumps its reviews on an on-line aggregator (that next to no one reads), it will not be of any service to the author. Next, validate the publication’s social media following with one of the free analytical tools, such as TwitterAudit for Twitter followers and LikeAnalyzer for Facebook likes. Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience, when in fact it is only a fraction of what it appears to be. This is useless to the author, as well as unethical on the part of the publication. See our article on this subject: Fake Social Media: More Common Than You Think.

A high price does not guarantee quality or readership.

Cost-Effectiveness – Most authors’ budgets are limited, and spending hundreds of dollars for a book review is not acceptable. Often these reviews are no better than that which you can obtain from a free book review site like The Midwest Book Review, which ranges from good, semi-professional coverage to amateur reviews. A high price does not guarantee quality or readership. A professional book review can be obtained for less than one hundred dollars, but be certain to closely examine the publication’s writing and readership in advance.

…you have to ask: What business is the review publication really in?

Warning: If the publication or its editors are up-selling manuscript editing services or the like, you have to ask: What business is the review publication really in? Are they a review publication, or are they a money-milking operation? The work of an editor and the work of a reviewer should never cross paths. An editor ensures quality, and a reviewer measures it. When the reviewer and editor become one entity, integrity flies out the window. (Hmmm… let us review the wonderful manuscript we just helped you edit… hmmm… not very trustworthy.) Furthermore, many of the side marketing services offered by review publications are built on a promise of viewership and not supported by real data. Ask for site traffic data or evidence of real of readership. For example, The US Review of Books is consistently a top Google search for “book reviews” in a very crowded field and has a strong monthly readership in the tens of thousands, as well as thousands of additional on-line visitors and followers on social media.

Remember, a book review is only the beginning of an essential conversation about the book.

Deciding to purchase a book review can be an effective tool when marketing a book. It can provide pull-quotes for marketing and stock materials for a media kit and press releases. It can even seed eventual sales. Remember, a book review is only the beginning of and essential conversation about the book, but it will neRead this article on creating a feedback loop to help kick-start your marketing efforts.

The US Review of Books is a professional review publication sent to more than 18,000 monthly subscribers, including thousands of additional followers on Facebook and Twitter. The US Review is staffed by professionals and is highly praised by authors and publishers

How the Eric Hoffer Book Award Helps Authors

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts 18,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“Educators look for credibility, professionalism, and quality when choosing a novel to use in their classrooms, and they’ve been known to balk at choosing self-published titles. But that bright gold Montaigne Award sticker tells the world that my book is a well-written, compelling story middle-grade readers will never forget. As a result, my sales to school systems have sky-rocketed, and my calendar is chock full of classroom visits. Entering my book in the Eric Hoffer Awards was one of the best marketing decisions I could have made.” – Holly MoulderA Time to Be Brave

“I no longer need to try to attract the attention of traditional publishers. Ever since I received this award my book has received a lot more attention. In addition, my book sales have increased greatly. Thank you very much for the big boost. My Eric Hoffer Award success has been very rewarding.” Anthony Aquan-Assee, Second Life, Second Chance

“Our Eric Hoffer Book Award success in numbers: 9,100 Sold; 18 Reviews, 6,487,523 Reach; 120 Interviews, 305,476,330 Reach; 306 Mentions/Quotes, 440,303,385 Reach; 714 Op-Eds or Articles, 2,783,659,959 Reach; 1,575 Placements, 3,696,556,397 Reach.” – The Independent Institute discussing John C. Goodman, Priceless: Curing the Healthcare Crisis

“Being an Eric Hoffer Finalist has helped me get invited to do more readings, receive honoraria, also sell books.” Joan Seliger Sidney, Body of Diminishing Motion

“The Eric Hoffer Award has added visibility, validation and ultimately readership. An immeasurable measure of pride accompanies the award.” Karen Krett, The Dark Side of Hope

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.