The Book

by Julius Freedman
Old Stone Press

reviewed by Christopher Klim

“Books, I tell my students, are objects with stories both over and secret.”

It’s been a decade since an art book has taken the grand prize for the Eric Hoffer Book Award, but this beauty kept rising to the top of our judges’ scoring cards. Have you ever seen a book after it becomes wet and dries? It screams, with a puffed chest of curling pages like the arms of a roiling sea monster. Julius Freedman shows us this and more, as he takes on the book as both physical and symbolic object. In a sequence of building images, The Book begins with a book as art in its purest form—its complex leather bindings, the embedded tabs of a dictionary, the pages of sophisticated rag or weave. Then books begin to take flight, with pages misshapen, eventually cracking and splitting from their spines, the print itself escaping, until we enter the realm of collage, yet always tethered to the concept of a book itself.

Is a book a mere extension of our memories, or does it go deeper than its byproduct overlap with our brains? If Gabriel Garcia Marquez created a book to fit his prose, it might result in one of Freedman’s constructions. The organization, as well as thoughtful commentary by Pico Iyer and Jill Gage, strike the right balance with the art presentation. Unique, whimsy, thought-provoking, this beautiful coffee table edition is worthy of any collection. but it is so much more. It envelopes the very concept of the book itself. Bravo.

RECOMMENDED by the US Review

Gaining Eric Hoffer Book Award Success

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts over 15,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“The Hoffer win confirmed for me that my book was what I’d hoped it would be.” Bill Mesce, A Cold and Distant Place

“I no longer need to try to attract the attention of traditional publishers. Ever since I received this award my book has received a lot more attention. In addition, my book sales have increased greatly. Thank you very much for the big boost. My Eric Hoffer Award success has been very rewarding.” Anthony Aquan-Assee, Second Life, Second Chance

“Our Eric Hoffer Book Award success in numbers: 9,100 Sold; 18 Reviews, 6,487,523 Reach; 120 Interviews, 305,476,330 Reach; 306 Mentions/Quotes, 440,303,385 Reach; 714 Op-Eds or Articles, 2,783,659,959 Reach; 1,575 Placements, 3,696,556,397 Reach.” – The Independent Institute discussing John C. Goodman, Priceless: Curing the Healthcare Crisis

“Being an Eric Hoffer Finalist has helped me get invited to do more readings, receive honoraria, also sell books.” Joan Seliger Sidney, Body of Diminishing Motion

“The Eric Hoffer Award has added visibility, validation and ultimately readership. An immeasurable measure of pride accompanies the award.” Karen Krett, The Dark Side of Hope

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.

The Authority of Book Awards

Most authors, either through their own efforts or those of a PR firm, seek validation and publicity for their books. Recognition by a reputable book award can do both. Unfortunately, many national book awards are closed to small, academic, and independent press authors, and their practices can be just as exclusive and suspect as your local government. (See earlier article: The Eric Hoffer Book Award: Righting the Wrongs.)

While many award contests are open to small and independent press authors, the landscape is full of both charlatans and champions. As the Chairman of the Eric Hoffer Book Award for the last decade, I’ve helped develop a set a criteria that has elevated our book award to international prominence. This criteria should apply to any book award you are considering. In the spirit of transparency, I’ll apply each of the following questions to the Eric Hoffer Book Award as well.

How many registrants are accepted each year? The number of annual entrants should be available upon request both during and after registration. The overall number relates to public interest in the award. If only a few hundred or less register annually, then the book award is probably not worthy of your consideration. Each year, over one thousand entries register for the Hoffer Award. Our coordinator provides detailed registration information during the year and especially after the final results are tabulated in the spring.

What are the registration fees? This helps determine if the book award exists to help the authors or enrich the host of the award. The Hoffer Award registration fee is kept intentionally low. Some awards charge for every entry combination, which results in hundreds of dollars to fully register a book. For the Hoffer Award, a single category registration exposes your book to all higher level awards. The staff is composed of volunteers, although a small honorarium is given to the category judges. Clearly no one is getting rich for their hours worth of service. The bulk of our budget goes to shipping books around the country for evaluation.

What is the award focus? Many awards focus on certain genres or are known for one genre more than another. A little research should reveal this information. The Hoffer Award was designed to be all-inclusive across eighteen unique categories. Our registration committee ensures that each book reaches the correct judging committee.

What awards are given? Beyond cash prizes, recognition by a reputable award is much more valuable to the success of your book. Some awards honor only a grand prize and a handful of finalists, which means only a small percentage of worthy offerings are being recognized. The Hoffer Award offers a grand cash prize; winners, runners-up, and honorable mentions in eighteen categories; press type distinctions; the First Horizon Award, Montaigne Medal, and da Vinci Eye; and a group of category finalists. From thousands of registrants come over seventy prizewinners and dozens of finalists. Each author is able to capitalize on these honors in various ways.

Who are the judges? Without clearly stating who the judges are, your book will likely be evaluated by unqualified in-house staff. The Hoffer Award has over one hundred experienced category readers, who typically include librarians, literary agents, and category professionals. Judges are carefully vetted via resume/CV, references, and an interview with one of our coordinators. Judges are annually graded and rejoined/released based on their individual performance. It is not unusual for a returning judge to receive notes on improvement for the coming award year. To keep judges fresh, they are rotated into different qualified categories whenever possible.

What is the publicity campaign? Try to determine if the award uses traditional or modern campaigns, if any campaign at all. Merely posting results on their website is not a publicity campaign. The Hoffer Award uses a combination of promotional activities via press releases, media coverage, and the Internet. Our partnership with the US Review of Books has been highly beneficial to authors. (More on that later.) We also get honorees and entrants involved via social media to help promote each other. In the future, we are planning more innovative ways of cross-promotion via entrant participation. Some entrants have done very well with only an award nomination.

What is the award reach? The ways in which the award results are viewed and processed aids the success of honorees. The Eric Hoffer Award results are published within the US Review of Books, which is read by over 15,000 subscribers and tens of thousands of monthly visitors and followers. (The US Review reports a significant spike in traffic in the months surrounding the award announcements.) As the Chairman, I have firsthand experience of literary agents and publishers who scout our book award results for new authors and books. In our history, we have twice been asked to suppress the honors for an independent author because a new publisher has purchased the book (in part based on its Hoffer Award honors) and requires time to prepare the new publicity campaign.

How are the books judged? Any book award should offer a window into their evaluation process, otherwise it is a black box and open to doubt. To preserve integrity, the Hoffer Award does not divulge its judges’ names, but it does discuss its process with entrants and in writer’s forums across the country. Our scoring process is a proprietary seven-point system that encompasses the entirety of the book from content through production. Judges must complete scoring sheets and commentary according to schedule. No judge handles more than twenty books during an award year, and no judge works in more than one category. When the initial double-blind scoring is complete, books are promoted for higher level panels that are composed of mutually exclusive judges, although they may contact the initial judges for consultation.

Are they claiming publishing rights? Some book awards claim publishing rights for the book being entered. (Many literary magazines hang by a thread and claim one-time publishing rights of a story for an issue or anthology. That is reasonable, because there is little and often no money to be made.) However, claiming the publishing rights of any entire book or any portion without a significant payment in return is just another way to publish an author’s work for free. If the book award in question loves the book enough to give it honors, it should respect the author enough to offer a proper publishing contract. Each time we field this question from registrants for the Hoffer Award, we advise that the author avoid any operation that claims rights.

If the book award you are entering cannot answer the above questions satisfactorily or avoids answering these questions altogether, consider avoiding that organization. Every one of the Eric Hoffer Award’s correspondences explains our basic mode of operation within our e-mail signature, whether you ask the question or not. Any award you enter should be that transparent and work hard to promote your book.

Christopher Klim is the author of several books including and the novel, Idiot!, and the short collection, True Surrealism. He is currently working on a novel trilogy about the space program past, present, and future.

The Book Killers: Stilted Writing

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

The word stilted is defined as stiff, self-conscious, and/or unnatural. In a book, this concept is just as unwelcomed. For example…

It was a starry night. An owl flew low beneath the moon. Joe loved Jane so much that he thought his heart might burst. But nothing would stand in their way now. He swept her off her feet and carried her through the threshold of their lives together.

“Stop right there,” said the shadowy figure coming from behind the light post.

“No, not you!” Jane gasped.

“Have you forgotten about your husband?” the stranger barked.

“Sir, you must reconsider your approach,” Joe said.

The above passage forms a parade of clichés, passive verbs, hackneyed concepts, repetitions, invariable sentence structure, overly formal speech, and talking heads. Neither entertaining nor enlightening, these issues combine to stultify the reader. Let’s discuss a few of these problems.

Clichés, passive verbs, repetitions, overly formal speech, and even hackneyed concepts boil down to laziness on part of the writer. To complicate their existence, writers may become comfortable with these phrases and scenes during multiple readings to the point where a false sense of confidence in the prose arises. This is why cooling off periods—days or weeks if allowable between revisions—are vital to identifying problematic writing. Try to think of these issues as placeholders that will be replaced with stronger phrasing and construction. If the writer is not surprised or energized by his/her words, then no one else will be.

Talking head syndrome occurs when the characters provide information that either they should already know (i.e. “Hello, I’m Bob, your uncle.”) or barely relates to the conversation. This happens when the writer tries to relate narrative information through the character’s mouths. It is always obvious, and it saps momentum and authenticity from the work. In the example above, the entire dialogue should be replaced.

Invariable sentence structure, which is typically a repetition of subject-verb sentences without changes in presentation or structure, reveals the writer’s skill level or lack thereof. Fluctuations stimulate the reader’s mind. Changing sentence structure also is used in relation to the tone of the story. For example, short and quick sentences work for action scenes and humor, especially punch lines. Longer sentences can be found in romantic prose. Leading and trailing phrases form a variety of transitions. The list here is long and can be observed in any good literature and nonfiction narrative.

Many early writers are so eager to get their ideas on paper that they overlook the words themselves. On face value, that statement seems like a paradox, but it is only the normal course of a writer’s development. Skilled writers won’t accept stilted writing in their work, and during the revision process, they learn to identify their particular bad habits and eliminate them.

Here’s a cliché: All writing is rewriting. It also happens to be an axiom of the process.

Next in the The Book Killers series: Unfocused Openings

Previously in The Book Killers series: Inferior Word Choice 

The Book Killers: Amateur Covers

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

In book selling basics, the author attracts the reader and the first page sells the book, but nothing allows a potential reader to disregard a book like an unprofessional cover. The US Review encounters poor book covers on a regular basis: drab, confusing, amateurish designs or some combination of the three. So let’s take a look at book cover basics.

1) The main title should be visible from twenty feet away. This is accomplished through a combination of font, size, and color contrast. A title that is viewable from a distance in a bookstore is as easily read when reduced in size for on-line sales.

2) Title visibility applies to the spine as well. For most of its commercial shelf life, a book will be placed spine out. The title should be as large and as high contrast as possible.

3) Make the subtitle informative. While I’m not a fan of employing subtitles, except for nonfiction, book series, or very short main titles, the subtitle should be essential to the book’s message. Overall, the title and subtitle combination should not be overlong. The best titles are brief—something a typical person can remember and tell another.

4) Don’t forget the back matter. The back of the book is where business takes place. Most retailers won’t sell your book without a standard bar code in the lower right corner or a clearly visible price and genre designation.

5) Keep the book summary to 100 words or less. It’s true. A book can be explained in one short sentence. The New York Times Bestseller List bestseller list has been doing this for decades. Avoid putting a book on the back of a book. (FYI, the author bio is not a back cover essential. While it must be included in the book, it’s easily located on either the last page, inside flap, or back cover.)

6) Gather authoritative endorsements. People want to read quotes regarding the book, but not from the author, publisher, or author’s friends. Build authority for the book with commentary from recognizable experts (i.e. known authors, celebrities, or subject-related practitioners), as well as feedback from professional book review publications.

7) Employ thematic artwork. Artwork that definitively relates to the content describes the book in advance. There is a reason why romances feature a rapturous women and science fiction titles present glossy hi-tech images on their covers. The correct audience is subconsciously drawn to it. Furthermore, the color palette used evokes different emotions. Horror titles make good use of black and red. Young adult romances paint the cover in virginal white and pink. Also, men and women are attracted to different colors for different genres. The psychology of color is an advanced science, which leads us to the final element of cover design.

8) Hire a professional. Most authors are not visual artists, but a professional book designer or even a talented artist should have an innate or trained sense of image and color. Book designers can be contacted through the Internet. At the very least, struggling artists can be found locally. Check their portfolios to see if their work matches the sensibilities of the prospective book. Fees will range from nominal to pricey, but a good cover is worth it. Photoshop’ed self-made covers constructed on the cheap (and often like kindergarten artwork) are easier to spot than a title from twenty feet away, and they will debase the entire book.

The much-used aphorism “You can’t judge a book by its cover” is philosophically correct, but in reality, more people do this than don’t. A great cover sells the book as well as the author sells the book. When considering a cover design, visit a bookstore for trends and ideas within the genre. Taking the time, as well as hiring a professional, gives a book that likely took months if not years to write the jacket and marketing potential it deserves.

Next in The Book Killers series: Inferior Word Choice

Previously in The Book Killers series: Poor Structure