The Book Killers: Weak Point of View

The Book Killers: Wandering Plots

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

Perhaps the worst killers of books, albeit fiction or nonfiction, are narratives that lead nowhere fast or, even, those that meander over long periods of time. It’s a primary violation of the contract with the reader: a book that says nothing or accomplishes little. For a period leading up to the 1990s, the bookstore shelves were brimming with beautiful prose seeming to serve either the author or a higher sense of literature. They gained prizes and put us to sleep faster than a late night PBS documentary. They helped to kick the industry in the gut and, in the end, to transform mainstream publishing into what it is today, for better or worse.

While beautiful prose can be stunning in tight space—for example that which is found in better poetry—a book requires readers to stay focused for the long haul in a world with an increasingly shorter attention span. Sooner or later, the much-maligned concept of plotting will enter the writer’s thoughts, and if every book is a journey, plotting is having clues about the trip.

A story journey begins when a character asks: What do I want? Born out of internal or external pressures, it is the genesis of hope and desire. It is the bridge from that first ancient question: Who am I? Crossing that bridge poses the second ancient question: Why am I here? Strong characters take a stab at these questions. There is beauty and drama in the success and failure of answering them. In a strong plot, the story questions are presented as early as possible. Readers align with the desire of the main character and prepare for the trials and tribulations of satisfying it. When it is obscured by fuzzy plot direction or too much background information, the story is regarded as going nowhere or wandering. Those are apt descriptions.

What is drama? To paraphrase Alfred Hitchcock, drama is life without the boring bits. He understood drama. Did you ever see a boring Hitchcock movie? He sketched storyboards—sequential depictions of characters in action. He left nothing to chance, maintaining an eye on the dramatic core of each scene. Some accuse Hitchcock of being calculating and manipulative. Yes indeed, and we thank him for it.

So in the spirit of Hitchcock, who by the way was a guidepost for a young Steven Spielberg, let’s employ the Scene and Sequel technique. It’s a method that can be applied to any book to make its plot stronger.

The Scene

A scene is the basic unit of a story. It is one step in the journey. It can expand over multiple chapters, or more than one scene can exist within a chapter, but a scene is easily removed from the entire story line and analyzed for its merits. When analyzing a scene, look for its dramatic core.

What is the objective? The main character in the scene is trying to accomplish something. This is a sub-goal of the character’s greater story desire. Answering this question gives the scene focus, not to mention an agenda.

What is the problem? A known complication hinders the objective. This may be a personal flaw or problem developed in the story line, but the character cannot reach his objective, unless the character acts upon the problem.

Where is the conflict? A person or thing threatens resolution of the objective. While solving the problem, the character encounters dramatic opposition from another source, thereby threatening a positive outcome.

What is the outcome? At the climax of the scene, the character’s objective is answered in some fashion. The answer progresses the story line and changes the character’s mental, emotional, or physical state.

The Sequel

A sequel appears after a scene. It is an opportunity for the character to digest the previous action. There are three major aspects of a sequel.

Cognition: what does the character think about the previous scene? This is the character’s perception of the recent events.

Emotion: how does the character feel about the previous events? This is the emotional response.

Decision: what will the character do next? The character brings sense and reasoning together to make a decision.

The scene and sequel method is a tool. When a writer approaches a scene, he or she considers who is in the scene, what they are trying to accomplish, where the scene takes place, where it fits on the story line, where lies the dramatic core, and how everything will end up. The scene sketching method above assists the understanding process. Employ it when stuck in a scene that lacks drama. Its pointed questions will expose a scene’s particular weaknesses. Refocusing a scene/sequel or eliminating it entirely—don’t be afraid to cut when necessary—will strengthen the overall plot. It might just save a plot from dying.

Next in The Book Killers series: White Room

Previously in The Book Killers series: Dead Dialogue

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The Book Killers: Dead Dialogue

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

There are many ways to deliver dead dialogue upon arrival. Flabby, unfocused, and unnatural conversation between characters will kill a book in the best places. Certain readers gloss over narratives, but bear down on the stretches of dialogue. It’s like bugging a nearby conversation, hoping to hear special information uncovered, but poor dialogue disappoints every time, and shakes believability in the characters. Let’s take a look at ways to strengthen dialogue.

Let Them Speak for Themselves

Forced or unnatural conversations betray both the character and writer. When a writer stuffs words and information into the mouths of those in the scene, he creates a bad drama on stage for the purposes of transporting the story. Before the characters can even talk, the writer must understand who they are. When well-drawn characters enter a scene, they begin speaking for themselves. Their cadence and word choice will be a product of their histories and what they desire. They’ll reveal secrets in the subtext. As Robert Stone once said, “All dialogue is a conversation with the soul.”

Keep It Real, But…

While strong characters have a unique manner of speech, too much of it offers speed bumps in the exchange. It forces the reader to constantly interpret to discover the inner meaning of their words. Consider sprinkling dialect and inflection indicators throughout the conversation, instead of marking every instance. Readers will begin hearing the unique voice, without the authorial stage direction. The same goes for dialogue modifiers—those fantastic adverbs that describe their tone. Well-written dialogue wrought through great characters and circumstance will imply the tone without having to describe it.

Tighten Up

In real life, not all conversation has a purpose. We sit over drinks or on the phone and pass the time, revealing nuggets of life along the way. Perhaps, all we gather is a sense of how the other person is feeling at the moment. In a written work, idle conversation is death for the narrative flow, when it should form some of the most interesting stretches.  Great authors effectively enter conversation during its key moments and exit when nothing important is said or when the central message has been delivered. Even within those moments, they trim out the fat, employing color only for impact and to illuminate circumstance and character.

Hear the Voices

Now, we’re dropping back before the first bit of dialogue is written, before the first character exists. Prior to drawing great characters and letting them speak, writers must become a student of voice—both specifically and in general. Everyone speaks differently and at different moments. They reveal the truth on different levels. Eavesdrop on people talking. Be quiet and listen. Learn to hear not only how people speak, but the subtext that emerges within the conversation. For example, liars or those hiding information will say much in the unsaid. Fearful or grieving people will skirt that which affects them most.

To a skilled writer, dialogue arrives fluidly. She knows how and what the characters must say. Others have an inexplicable natural talent for delivering stunning conversation on the page. Many biographers select key moments to insert a phrase or passage that brings the figure to life. This occurs also in fiction, although generally on a wider palette where exact quotations are not required. In all narrative forms, dialogue is one of the writer’s greatest tools, which cannot be overexploited, but can be poorly employed.

Next in The Book Killers series: Wandering Plots

Previously in The Book Killers series: Weak Point of View

 

 

The Book Killers: Weak Point of View

The Book Killers: Weak Point of View

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

Much regarding point of view (POV) is the artist’s decision. A good choice can add salient new insight to a familiar subject, as seen for example in Picasso’s cubism or Patti Smith’s Instagram account. In both, they don’t necessarily discuss themselves, but over the course of time, we learn about the artist and more importantly their subject matter. In literature, the POV is the person or thing guiding the narrative, and the subject is the consequence of their focus.

POV comes in a variety of shades and colors. Simply put, the story narrative will appear in either first person (I, we), second person (you), or third person (he, she, they). Everything else is a hybrid of these three basic modes. POV might vary within a given work, but each POV requires the reader to suspend disbelief differently in order to engage with the narrative. First person asks the reader to get inside the skin of the narrator, second person asks the reader to be the narrator, and third person provides distance from the narrator.

Second person is the trickiest, requiring the reader to relate to the narrator at least in a general sense. In contrast, most readers could wear the skin of a serial killer in first person, since the reader understands that he/she is secretly slipping inside the abhorrent mind of the narrator, but a second person narrative asks the reader to be the serial killer, which is hopefully a no-go area for most readers. Finally, third person can be described—and perhaps over-described by literature and writing teachers—as providing a variety of distances from the subject, ranging from a nearby viewer, who reveals what he/she sees, hears, or induces, to an omnipresent seer, who can relate everything from the minds of the players to that which has happened off-screen and any point on the timeline.

In all POVs, the narrator is further moderated by reliability. As with real people, the narrator is effected by his/her own past and thought patterns, and therefore interprets events through this lens. The narrator might also be self-deluded for a variety of reasons (i.e. fear, conceit, mental illness, etc.). When intervieweing people at a crime scene, investigators will hear vastly different accounts of the same event. A narrator who runs askew of the facts is referred to as an “unreliable narrator.” Everything from the events, and especially the reasons for them, cannot be trusted from an unreliable narrator, and the reader may only learn this over time. Lolita‘s self-deluded child predator, Humbert Humbert, is a prime example of the unreliable narrator. Nabokov, helped by the fact that Lolita is no angel, manages dark irony through Humbolt’s ultimately pathetic voice.

Regardless of your choice of POV, two factors emerge to support the work: authenticity and saliency.

Authenticity is not necessarily reliability. Authentic narrators involve accuracy in the character’s portrayal. An obsessed narrator, as Lolita‘s Humbert, or a mentally ill narrator, as in Everything Burns’s pyromaniac Oscar Van Hise, form gripping reads. Neither of these narrators are reliable, but they are true to their deluded selves and draw razor sharp accuracy of events. Both characters form the archetype of a villain, which can be useful narration for the story. Therefore, their characters are authentic, holding the reader in place and heightening the drama. Deriving authenticity in the narrator is not only essential, but it requires deep understanding of the character. An unreliable narrator can be a wonderful way to commute the story, but an inauthentic character portrayal will ground the story to a halt.

On the other hand, saliency in the POV character involves that which stands head and shoulders above all else. This speaks directly to the choice of POV character. The modern world presents a great deal of navel gazing characters, and therefore the popular voice in literature today is predominantly a deep first person narrative, whether it be reliable or not. Here we follow the slipstream of consciousness—that ebb and flow of self-awareness—but is first person the best choice for the story? Sometimes it’s more effective to take a step away within a third person narration, allowing a wider view of events while avoiding unnecessary and uninteresting intimate details. In first person, the author tends to have to account for every moment in time, often moving forward by only breaking from the scene. Meanwhile, third person allows for the easy passage of time, skipping around the timeline, events, and details as needed.

Which choice of POV character is the best? This selection is not always clear. Changing the POV provides a different level of experience, maturity, and perspective. What is the story trying to accomplish? What is the story’s theme, tone, or genre? How much does the narrator need to know or get involved? Each of these questions must be answered before the narrator takes control. A story crashes when a POV character suddenly narrates out of character. She may know things she couldn’t. He may appear at a moment where he shouldn’t. He or she may do or feel as they would not. Forced POV is as obvious as an awkward metaphor.

There are many ways to select a weak POV. Most recently, there’s been a preponderance of a child’s POV dominating adult novels. While this might work for the short form, often a better choice exists with an adult POV character. Even if events surrounding a child are dramatic, a child’s ability to interpret events is limited. Remember, readers must not only be compelled to engage the narrative, but the reader needs to be convinced to stay with it.

Study those who have gone before. The choice of Lolita as the predominant character in Lolita would have stifled the narrative and eliminated the irony. The story would have been different, pathetic even. Never revealing Oscar Van Hise’s motivations for arson would have reduced both the depth and urgency of Everything Burn‘s drama. Van Hise’s reclusive, secretive nature would have been impossible to capture, and he’d be a two-dimensional antagonist, found so popularly in television crime dramas. In each, the POV character was vital to what the author was trying to accomplish beyond the events of the story alone. The reader is left feeling and thinking in a particular way. The POV characters took them to those heights, or lows, in an authentic and natural way.

In the end, art is a dialogue between the artist and viewer. Otherwise the work derives little lasting meaning. In all art dialogues, the secrets of the artist are laid bare, but we are not typically focused on them. To paraphrase seminal playwright Arthur Miller: Our best work occurs where we are most naked. As the viewer of the work, we delve into the core of the narrative as dictated by the POV and subconsciously digest the author’s insights and bits of the author as well. In the best of art, wrought through a transporting POV, we leave with new insights of our own.

Next in The Book Killers series: Dead Dialogue

Previously in The Book Killers series: Unfocused Openings

The Book Killers: Weak Point of View

The Book Killers: Unfocused Openings

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

Whether you are a commercial mystery writer or a high-art literary prose specialist, very few people will stay with a book if the opening chapter does not deliver a clear message. With the growing availability of media venues, the competition for people’s attention has never been greater. Even with books, the most successful entertainment or information offerings seize our attention from the outset. Here are some factors to consider when planning, drafting, and revising your opening:

Engagement

As emerging writers, we are told to create action or drama at the opening of our stories. Nonfiction writers, especially biographers, often foreshadow a significant event in their subject’s life, while fiction writers do the same by cherry-picking a critical point on the timeline, but this is not always practical. In general, reader engagement arises by presenting an aspect of the story that generates keen interest. For example, it could be humor or tension that is exemplary of the entire book. The biggest mistake is presenting large amounts of backstory or introductory information at the start. Another version of this misstep is beginning too soon on the timeline. Both of these approaches throw water on the spark of the story. This set up information can be folded into the story at a later time or even removed altogether. In modern times, think about eliminating chapters that begin with the words Foreword, Introduction, Prologue, and Preface—or even Epilogue for that matter because they sap energy from the book. Many readers receive these appendages like homework and skip them to get to the meat of the book.

Mission

A book should have a clearly defined purpose, otherwise it’s just a long and wandering diatribe. A nonfiction book has a thesis, while a work of fiction has a story question. Don’t let any fine writing teacher talk you out of this essential element of a book. All art from poetry to painting has a point. When it’s focused—because its creator knows precisely what it is—the reader or viewer becomes involved with the piece. The writer who says “I write to discover what the story’s about” should be pushed down a flight of stairs. This statement is disingenuous and impractical. While writers discover aspects of and hone down a story during its development, there comes a time when the writer makes a firm commitment to the mission of the book and then goes about amplifying it. A smart writer makes it clear in the opening pages and sometimes even the title.

Presentation

Book openings are like a first date. The writer features what he does well and goes to it often during the course of his relationship with the reader. If the opening is phony, disorganized, or confusing, the reader will never get to the next chapter, and a match made in heaven has been squandered. Quickly establish as many of the following items as possible: the predominant point of view used, the main character(s), the typical setting, and the sequencing. While these aspects help authenticate the story, the latter involves the structure of the book. If the book darts back and forth through time, events, and/or characters, it’s critical to present a pattern from the start. As a result, your story organization will become a silent rhythm in the reader’s mind.

Tone

The tone of the story involves everything from word choice, to sentence structure, to the overall attitude of the narrative and characters. Most stories form a conundrum that ranges from solving a mystery to battling the internal complexities of the human spirit. This can be presented on a scale from terrifying to hilarious. Even if the story tone shifts for dramatic effect, the main tone should be delivered at the start. If the story is a romance, then it’s the longing of the heart. If it’s an intense mystery, then it’s a mangled corpse. If it’s an enduring quest, then the journey’s gauntlet must be cast down.

Epilogue

It’s a self-indulgent or inexperienced writer who does not recognize the trend to immediately engage the reader. In fact, it isn’t a trend, but a well-established precept of successful writing. If you are currently writing to figure out what the story is about or where the story begins, then stop! Park your pen and take a moment to do some sketching and outlining before you draft another word. Ask your characters why they’ve entered the room and what they want from the story. If they can’t tell you, then they either need to leave or you need to get to know them better before pushing them along their story line. Once you know their stories and what they want, find the first worst moment on their timeline and begin the story right there.

Next in The Book Killers series: Weak Point of View

Previously in The Book Killers series: Stilted Writing

The Book Killers: Weak Point of View

The Book Killers: Stilted Writing

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

The word stilted is defined as stiff, self-conscious, and/or unnatural. In a book, this concept is just as unwelcomed. For example…

It was a starry night. An owl flew low beneath the moon. Joe loved Jane so much that he thought his heart might burst. But nothing would stand in their way now. He swept her off her feet and carried her through the threshold of their lives together.

“Stop right there,” said the shadowy figure coming from behind the light post.

“No, not you!” Jane gasped.

“Have you forgotten about your husband?” the stranger barked.

“Sir, you must reconsider your approach,” Joe said.

The above passage forms a parade of clichés, passive verbs, hackneyed concepts, repetitions, invariable sentence structure, overly formal speech, and talking heads. Neither entertaining nor enlightening, these issues combine to stultify the reader. Let’s discuss a few of these problems.

Clichés, passive verbs, repetitions, overly formal speech, and even hackneyed concepts boil down to laziness on part of the writer. To complicate their existence, writers may become comfortable with these phrases and scenes during multiple readings to the point where a false sense of confidence in the prose arises. This is why cooling off periods—days or weeks if allowable between revisions—are vital to identifying problematic writing. Try to think of these issues as placeholders that will be replaced with stronger phrasing and construction. If the writer is not surprised or energized by his/her words, then no one else will be.

Talking head syndrome occurs when the characters provide information that either they should already know (i.e. “Hello, I’m Bob, your uncle.”) or barely relates to the conversation. This happens when the writer tries to relate narrative information through the character’s mouths. It is always obvious, and it saps momentum and authenticity from the work. In the example above, the entire dialogue should be replaced.

Invariable sentence structure, which is typically a repetition of subject-verb sentences without changes in presentation or structure, reveals the writer’s skill level or lack thereof. Fluctuations stimulate the reader’s mind. Changing sentence structure also is used in relation to the tone of the story. For example, short and quick sentences work for action scenes and humor, especially punch lines. Longer sentences can be found in romantic prose. Leading and trailing phrases form a variety of transitions. The list here is long and can be observed in any good literature and nonfiction narrative.

Many early writers are so eager to get their ideas on paper that they overlook the words themselves. On face value, that statement seems like a paradox, but it is only the normal course of a writer’s development. Skilled writers won’t accept stilted writing in their work, and during the revision process, they learn to identify their particular bad habits and eliminate them.

Here’s a cliché: All writing is rewriting. It also happens to be an axiom of the process.

Next in the The Book Killers series: Unfocused Openings

Previously in The Book Killers series: Inferior Word Choice 

The Book Killers: Weak Point of View

The Book Killers: Inferior Word Choice

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

A weak vocabulary is exposed not only by the range of words used, but also by their poor application within a sentence. In both fiction or nonfiction, strong word choices reveal a skilled writer. Word choices show the author’s character and talent, but mostly his or her level of discipline. Let’s investigate areas of concern, including examples of inferior word choices.

Invented Words

Demonstrating the worst abuse of language, lazy writers invent words that do not exist. Other writers hyphenate ridiculous combinations of words rather than construct a more intelligent sentence or employ the single word that relates a similar meaning.

Jane went on a date with Bill, irregardless of his past. (Not only is irregardless not a real word, it is no different in use or meaning than regardless.)

Because he was crazy-excited, Bill advance-planned for his date with the super-good-looking Jane. (A writer with a fifth grade vocabulary might say: Nervous, Bill prepared for his date with Jane, the beauty.)

Misused Words

When a word is misused, the writer either doesn’t understand its meaning or is working with an alternate definition so far down the dictionary that no one but an experienced linguist understands how it applies. The wrong word choice misleads the reader and creates absurd results. Some word choices fall out of context, running askew of the narrative or theme of the book.

Jane delineates that Bill will make a suitable companion. (Jane seems like a real warm and cozy person.)

The caveman chased the mastodon like a bus at rush hour. (This caveman appears to possess the ability to time travel.)

The coffee table size book fits nicely in any collection. (That giant book will fit in no collection.) 

Ambiguous Words

Many words are meant to be vague, and a number of reasons exist for employing them, not the least of which is diplomacy. Good writing shuns diplomacy, displaying the courage of precision whether it disturbs the reader or not. On the other hand, ambiguity summons boredom.

Jane realized that Bill had an unpleasing smell. (Does Jane like stinky men or not?) 

Bill would prefer not to deal with Jane ever again. (Bill is so boring that she’ll forever avoid him.)

Clichés

We’ve all heard clichés and used them too many times. This is how they become cliché—tired, overwrought words and expressions. While conversation tolerates this fault, a written work attempts to inform and illuminate through saliency. By the way, repetition—using the same words over and over, no matter what the words are—create a self-contained cliché within a narrative.

The next time Bill saw Jane, he would give her a piece of his mind. (If this were a horror story, it might actually turn out to be interesting)

Jane was really steamed at Bill’s attitude. (Jane is apparently angry, but we fell asleep during her narrative.)

Jargon and Slang

Like dialect, jargon and slang add color to a book, but when the terms are esoteric or regional, their meanings can be obfuscated. Furthermore, too much jargon or slang make the narrative appear like an alternate language. Unless it is essential to the story, avoid this whenever possible. Instead, sprinkle colloquialisms and obtuse terms into the narrative, and the reader will gather its flavor while comprehending the actual meaning.

In full techie-mode, Bob found the SIMM and gave the SOB gizmo another reboot before 86’ing it altogether. (Translated: Bob found the missing memory card and restarted the hateful computer, longing to dump it in the ocean.)

Weak Verbs and Nouns

Journeyman writers activate weak verbs (i.e. is, was, had, be, are, etc.) wherever possible by replacing them with powerful and specific choices. Unfortunately, some writers remedy this by arranging verbs and adverbs, as well as nouns and adjectives, into shotgun marriages on the page. Still others assemble them like boxcars extending for miles. This wordiness prompts readers to skim the page. Collapse these combinations into precise verbs and nouns to gain a tighter and more lucid sentence.

The small, soft, and squishy Mediterranean citrus with loose skin had briefly wobbled on the edge of the stairs before it quickly bounced along the steps and stopped at the base near the front door with a forceful bang. (Revised: The overripe Clementine teetered and then skipped downstairs, crashing into the entrance.)

In Conclusion

The previous suggestions all boil down to cogency—being clear, logical, and convincing. Great word choices ring so true that they go unquestioned, achieving deeper meaning within the narrative. During the revision and editing process, writers scrutinize word choices for exactness, so that the truth of their sentences appeals to the reader. A master writer develops a control system (i.e. a vocabulary relating to the character, scene, and theme) that supplies a language for the reader to understand a particular book, and this changes from book to book. However, that is a discussion for another time.

Next in The Book Killers series: Stilted Writing 

Previously in The Book Killers series: Amateur Covers

The Book Killers: Weak Point of View

The Book Killers: Amateur Covers

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

In book selling basics, the author attracts the reader and the first page sells the book, but nothing allows a potential reader to disregard a book like an unprofessional cover. The US Review encounters poor book covers on a regular basis: drab, confusing, amateurish designs or some combination of the three. So let’s take a look at book cover basics.

1) The main title should be visible from twenty feet away. This is accomplished through a combination of font, size, and color contrast. A title that is viewable from a distance in a bookstore is as easily read when reduced in size for on-line sales.

2) Title visibility applies to the spine as well. For most of its commercial shelf life, a book will be placed spine out. The title should be as large and as high contrast as possible.

3) Make the subtitle informative. While I’m not a fan of employing subtitles, except for nonfiction, book series, or very short main titles, the subtitle should be essential to the book’s message. Overall, the title and subtitle combination should not be overlong. The best titles are brief—something a typical person can remember and tell another.

4) Don’t forget the back matter. The back of the book is where business takes place. Most retailers won’t sell your book without a standard bar code in the lower right corner or a clearly visible price and genre designation.

5) Keep the book summary to 100 words or less. It’s true. A book can be explained in one short sentence. The New York Times Bestseller List bestseller list has been doing this for decades. Avoid putting a book on the back of a book. (FYI, the author bio is not a back cover essential. While it must be included in the book, it’s easily located on either the last page, inside flap, or back cover.)

6) Gather authoritative endorsements. People want to read quotes regarding the book, but not from the author, publisher, or author’s friends. Build authority for the book with commentary from recognizable experts (i.e. known authors, celebrities, or subject-related practitioners), as well as feedback from professional book review publications.

7) Employ thematic artwork. Artwork that definitively relates to the content describes the book in advance. There is a reason why romances feature a rapturous women and science fiction titles present glossy hi-tech images on their covers. The correct audience is subconsciously drawn to it. Furthermore, the color palette used evokes different emotions. Horror titles make good use of black and red. Young adult romances paint the cover in virginal white and pink. Also, men and women are attracted to different colors for different genres. The psychology of color is an advanced science, which leads us to the final element of cover design.

8) Hire a professional. Most authors are not visual artists, but a professional book designer or even a talented artist should have an innate or trained sense of image and color. Book designers can be contacted through the Internet. At the very least, struggling artists can be found locally. Check their portfolios to see if their work matches the sensibilities of the prospective book. Fees will range from nominal to pricey, but a good cover is worth it. Photoshop’ed self-made covers constructed on the cheap (and often like kindergarten artwork) are easier to spot than a title from twenty feet away, and they will debase the entire book.

The much-used aphorism “You can’t judge a book by its cover” is philosophically correct, but in reality, more people do this than don’t. A great cover sells the book as well as the author sells the book. When considering a cover design, visit a bookstore for trends and ideas within the genre. Taking the time, as well as hiring a professional, gives a book that likely took months if not years to write the jacket and marketing potential it deserves.

Next in The Book Killers series: Inferior Word Choice

Previously in The Book Killers series: Poor Structure