The Book Killers: Weak Point of View

The Book Killers: Amateur Covers

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

In book selling basics, the author attracts the reader and the first page sells the book, but nothing allows a potential reader to disregard a book like an unprofessional cover. The US Review encounters poor book covers on a regular basis: drab, confusing, amateurish designs or some combination of the three. So let’s take a look at book cover basics.

1) The main title should be visible from twenty feet away. This is accomplished through a combination of font, size, and color contrast. A title that is viewable from a distance in a bookstore is as easily read when reduced in size for on-line sales.

2) Title visibility applies to the spine as well. For most of its commercial shelf life, a book will be placed spine out. The title should be as large and as high contrast as possible.

3) Make the subtitle informative. While I’m not a fan of employing subtitles, except for nonfiction, book series, or very short main titles, the subtitle should be essential to the book’s message. Overall, the title and subtitle combination should not be overlong. The best titles are brief—something a typical person can remember and tell another.

4) Don’t forget the back matter. The back of the book is where business takes place. Most retailers won’t sell your book without a standard bar code in the lower right corner or a clearly visible price and genre designation.

5) Keep the book summary to 100 words or less. It’s true. A book can be explained in one short sentence. The New York Times Bestseller List bestseller list has been doing this for decades. Avoid putting a book on the back of a book. (FYI, the author bio is not a back cover essential. While it must be included in the book, it’s easily located on either the last page, inside flap, or back cover.)

6) Gather authoritative endorsements. People want to read quotes regarding the book, but not from the author, publisher, or author’s friends. Build authority for the book with commentary from recognizable experts (i.e. known authors, celebrities, or subject-related practitioners), as well as feedback from professional book review publications.

7) Employ thematic artwork. Artwork that definitively relates to the content describes the book in advance. There is a reason why romances feature a rapturous women and science fiction titles present glossy hi-tech images on their covers. The correct audience is subconsciously drawn to it. Furthermore, the color palette used evokes different emotions. Horror titles make good use of black and red. Young adult romances paint the cover in virginal white and pink. Also, men and women are attracted to different colors for different genres. The psychology of color is an advanced science, which leads us to the final element of cover design.

8) Hire a professional. Most authors are not visual artists, but a professional book designer or even a talented artist should have an innate or trained sense of image and color. Book designers can be contacted through the Internet. At the very least, struggling artists can be found locally. Check their portfolios to see if their work matches the sensibilities of the prospective book. Fees will range from nominal to pricey, but a good cover is worth it. Photoshop’ed self-made covers constructed on the cheap (and often like kindergarten artwork) are easier to spot than a title from twenty feet away, and they will debase the entire book.

The much-used aphorism “You can’t judge a book by its cover” is philosophically correct, but in reality, more people do this than don’t. A great cover sells the book as well as the author sells the book. When considering a cover design, visit a bookstore for trends and ideas within the genre. Taking the time, as well as hiring a professional, gives a book that likely took months if not years to write the jacket and marketing potential it deserves.

Next in The Book Killers series: Inferior Word Choice

Previously in The Book Killers series: Poor Structure

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The Book Killers: Weak Point of View

The Book Killers: Bad Grammar

In this ongoing series, Christopher Klim, author and senior editor of the US Review of Books, takes a look at common errors that undermine books.

The first mistake that sells out a new writer is bad grammar. Misspelled and misconjugated words, incomplete and malformed sentences, and confusing syntax are the hallmarks of poor editing. The book could be a great concept, but will be considered a fumbling error. For example, a common mistake is to label the foreword section as “Forward” in the heading. An even bigger mistake is to not work with an editor.

Technically speaking, grammar is a set of rules that governs the composition of words and phrases in a language, but, linguistically speaking, proper grammar and its related syntax allow the reader to understand the words on the page. Many emerging writers bend grammar to their own cadence of thought. This is fine for draft work, but it’s a rookie mistake to expect a reader to decode the writer’s thought process. The whole point of reading is to reproduce the writer’s information, imagery, and energy inside the reader’s mind with some semblance of the original thought. The shared rules of grammar and style facilitate this for the widest possible audience. When the reader is forced to decipher the language—most often demonstrated by having to recycle over words and phrases—the reader will likely close the book and move on. A good editor brings another pair of eyes that will identify these deadly mistakes.

Fiction writers are given some elbowroom to stretch the language, but this is best done, and most powerfully so, as an exception to the rule. Nonfiction writers have less leeway. Not only must they write to strict grammar conventions, they must write to the style of the publication, which is a discussion for another time. The US Review of Books, like most publishers of books and articles, uses The Chicago Manual of Style as its standard. The AP Stylebook is used exclusively for article writing, although it is mostly a subset of Chicago. Professional writers have both and use them often. (Tip: The previous edition of both style guides can be purchased at a fraction of the current edition’s cost.) Don’t rely on your editor to catch every detail. The cleaner the manuscript, the more an editor can focus on bigger issues like structure, tone, and overall content.

Self-awareness is a bridge a writer crosses on the way to success. At some point, a writer recognizes his or her flaws and strengths without the prompting of a mentor. Successful writers revise in cycles, ending the process with a close examination of the actual words and phrases, as well as focusing on habitual errors. We are the sum of our vices. It seems that when we conquer one bad habit in our prose, another emerges to take its place. This can change from year to year, book to book, and even article to article. While writing, build a checklist for editing, and end revisions with a review of this list.

With so many books being published each year (i.e. approximately one million annually in the U.S. alone), it’s difficult to bring attention to a single book. Bad grammar is the great crippler at the starting gate for many self-published and first-time authors. Remember to learn the rules of grammar, have a reference guide at the ready, be wary of bad habits, work with an experienced editor, and give your manuscript one last review.

Next in The Book Killers series: Poor Structure

Three Things to Consider When Purchasing a Book Review

With hundreds of thousands of books published annually, marketing your book can be a daunting task. One of your choices will inevitably come down to whether or not to purchase a book review. Here are three major factors to consider:

Be suspicious of a publication that refuses to reveal a reviewer’s name or credentials.

Professional Writing – A number of aspects go into a professionally written review. First, is the staff populated by professionals? This seems obvious, but many review sites are writer mills, allowing virtually anyone who is interested to pen a review. Other review sites barely compose a staff. These are mom and pop shops that tend to hang an Internet shingle for business, purport authority, and write reviews on their own. These are not professionals at work, no matter how slick or jazzy their websites appear. Look at the publication’s staff page, if it even has one. Are there more than a handful of writers? Be suspicious of a publication that refuses to reveal its reviewers’ names. The byline credit is a basic courtesy given to a professional freelancer, and virtually none would work without obtaining a byline for their portfolio. Second, is the review publication consistent across the masthead? A professional review publication has guidelines and an editor who keeps its staff and articles in line. Each review should have consistency, generating both authority and confidence in the publication. Third, does the reviewer address both the book content and the writing? Any sixth-grader can write a book summary, but a professional will critique a book through informed commentary that also addresses the writing itself. If the review narratives appear summary-driven, conversational, or employ a first-person tense, these are not professional writers at work.

Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience…

Authentic Readership – Are there dedicated subscribers, visitors, and followers of the review publication? A professional review means nothing if no one reads the publication. Weekly, monthly, and annual visitors are metrics that can be easily measured (and provided to the author). Does the publication have a subscriber base? If not (or if it’s insignificant), the publication cannot assert relevance for its work. And if the publication merely dumps its reviews on an on-line aggregator (that next to no one reads), it will not be of any service to the author. Next, validate the publication’s social media following with one of the free analytical tools, such as TwitterAudit for Twitter followers and LikeAnalyzer for Facebook likes. Here’s a dirty little secret about the industry: Many review publications are purchasing Twitter and Facebook followers to create the illusion of having a large audience, when in fact it is only a fraction of what it appears to be. This is useless to the author, as well as unethical on the part of the publication. See our article on this subject: Fake Social Media: More Common Than You Think.

A high price does not guarantee quality or readership.

Cost-Effectiveness – Most authors’ budgets are limited, and spending hundreds of dollars for a book review is not acceptable. Often these reviews are no better than that which you can obtain from a free book review site like The Midwest Book Review, which ranges from good, semi-professional coverage to amateur reviews. A high price does not guarantee quality or readership. A professional book review can be obtained for less than one hundred dollars, but be certain to closely examine the publication’s writing and readership in advance.

…you have to ask: What business is the review publication really in?

Warning: If the publication or its editors are up-selling manuscript editing services or the like, you have to ask: What business is the review publication really in? Are they a review publication, or are they a money-milking operation? The work of an editor and the work of a reviewer should never cross paths. An editor ensures quality, and a reviewer measures it. When the reviewer and editor become one entity, integrity flies out the window. (Hmmm… let us review the wonderful manuscript we just helped you edit… hmmm… not very trustworthy.) Furthermore, many of the side marketing services offered by review publications are built on a promise of viewership and not supported by real data. Ask for site traffic data or evidence of real of readership. For example, The US Review of Books is consistently a top Google search for “book reviews” in a very crowded field and has a strong monthly readership in the tens of thousands, as well as thousands of additional on-line visitors and followers on social media.

Remember, a book review is only the beginning of an essential conversation about the book.

Deciding to purchase a book review can be an effective tool when marketing a book. It can provide pull-quotes for marketing and stock materials for a media kit and press releases. It can even seed eventual sales. Remember, a book review is only the beginning of and essential conversation about the book, but it will neRead this article on creating a feedback loop to help kick-start your marketing efforts.

The US Review of Books is a professional review publication sent to more than 18,000 monthly subscribers, including thousands of additional followers on Facebook and Twitter. The US Review is staffed by professionals and is highly praised by authors and publishers

How the Eric Hoffer Book Award Helps Authors

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts 18,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“Educators look for credibility, professionalism, and quality when choosing a novel to use in their classrooms, and they’ve been known to balk at choosing self-published titles. But that bright gold Montaigne Award sticker tells the world that my book is a well-written, compelling story middle-grade readers will never forget. As a result, my sales to school systems have sky-rocketed, and my calendar is chock full of classroom visits. Entering my book in the Eric Hoffer Awards was one of the best marketing decisions I could have made.” – Holly MoulderA Time to Be Brave

“I no longer need to try to attract the attention of traditional publishers. Ever since I received this award my book has received a lot more attention. In addition, my book sales have increased greatly. Thank you very much for the big boost. My Eric Hoffer Award success has been very rewarding.” Anthony Aquan-Assee, Second Life, Second Chance

“Our Eric Hoffer Book Award success in numbers: 9,100 Sold; 18 Reviews, 6,487,523 Reach; 120 Interviews, 305,476,330 Reach; 306 Mentions/Quotes, 440,303,385 Reach; 714 Op-Eds or Articles, 2,783,659,959 Reach; 1,575 Placements, 3,696,556,397 Reach.” – The Independent Institute discussing John C. Goodman, Priceless: Curing the Healthcare Crisis

“Being an Eric Hoffer Finalist has helped me get invited to do more readings, receive honoraria, also sell books.” Joan Seliger Sidney, Body of Diminishing Motion

“The Eric Hoffer Award has added visibility, validation and ultimately readership. An immeasurable measure of pride accompanies the award.” Karen Krett, The Dark Side of Hope

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.

Gaining Eric Hoffer Book Award Success

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts over 15,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“The Hoffer win confirmed for me that my book was what I’d hoped it would be.” Bill Mesce, A Cold and Distant Place

“I no longer need to try to attract the attention of traditional publishers. Ever since I received this award my book has received a lot more attention. In addition, my book sales have increased greatly. Thank you very much for the big boost. My Eric Hoffer Award success has been very rewarding.” Anthony Aquan-Assee, Second Life, Second Chance

“Our Eric Hoffer Book Award success in numbers: 9,100 Sold; 18 Reviews, 6,487,523 Reach; 120 Interviews, 305,476,330 Reach; 306 Mentions/Quotes, 440,303,385 Reach; 714 Op-Eds or Articles, 2,783,659,959 Reach; 1,575 Placements, 3,696,556,397 Reach.” – The Independent Institute discussing John C. Goodman, Priceless: Curing the Healthcare Crisis

“Being an Eric Hoffer Finalist has helped me get invited to do more readings, receive honoraria, also sell books.” Joan Seliger Sidney, Body of Diminishing Motion

“The Eric Hoffer Award has added visibility, validation and ultimately readership. An immeasurable measure of pride accompanies the award.” Karen Krett, The Dark Side of Hope

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.

More Eric Hoffer Book Award Success Stories

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts over 15,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“The award brought recognition locally and nationally, increasing interest and distribution that continues even after ten years since publishing.” Carolyn Singer, The Seasoned Gardener

“For one thing, I’m a college professor, and doing so well in the Eric Hoffer Award earned me a bigger than usual raise. For another, it boosted book sales.” Andy Solomon, The Fourth Demand

“Winning an honorable mention in the self-help category boosted my book sales. It also helped with credibility in requesting book interviews and book signings. The reward is highly respected in the literary field.” Michele Sfakianos, RN, BSN, Ace You Life

“Winning this award kicked sales of Mr. Touchdown up significantly and gained the book recognition in both bookstore and school sales. Even now, 10 years after winning the award, my book still sells a few dozen copies a quarter, more in the first quarter when it is picked up for Black History Month. I have passed 2,000 total sales, with very little promotion and am moving toward 2,500.” Lyda Phillips, Mr. Touchdown

“Once I included [my Hoffer Award honor] on my links, sales increased by 25%. I’m Finalist as well on the Royal Palm Literary Award through the Florida Writers Association, but fewer readers are aware of this award. Obviously Eric Hoffer continues to make an impact, and I believe I’m getting some good miles from his legacy. Thank you!” Vanessa Russell, Four of a Kind

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.

Eric Hoffer Book Award Success Stories

In 2007, The US Review of Books began publishing the results of the Eric Hoffer Book Award. While the US Review is blind to the actual judging process, recently the Hoffer Award opened a window in The Authority of Book Awards. Years earlier, its chairman talked about the popular award’s humble beginnings in The Eric Hoffer Award: Righting the Wrongs.

While The US Review of Books boasts over 15,000 monthly subscribers, tens of thousands of additional readers visit its on-line publication to view the results of the Eric Hoffer Book Award each spring. Let’s take a look at how the excitement and the Hoffer Award in general has enhanced the success of the authors and publishers who registered their books with one of the most popular international competitions for small, academic, and independent books.

“Educators look for credibility, professionalism, and quality when choosing a novel to use in their classrooms, and they’ve been known to balk at choosing self-published titles. But that bright gold Montaigne Award sticker tells the world that my book is a well-written, compelling story middle-grade readers will never forget. As a result, my sales to school systems have sky-rocketed, and my calendar is chock full of classroom visits. Entering my book in the Eric Hoffer Awards was one of the best marketing decisions I could have made.” Holly Moulder, A Time to Be Brave

“In 2009, Barnes and Noble chose my debut historical novel to feature on its New Hardbacks shelves in stores nationwide. This was rare for an indie-published author at that time, and continues to be. It went on to win several more awards, and the Eric Hoffer Book Award committee’s belief in the book was instrumental in its success. Since receiving the Eric Hoffer recognition, I have published four more honored books… I’m very grateful to the Eric Hoffer Award committee for helping me to launch my publishing career.” Glen Craney, The Fire and the Light

“Recognition like the Hoffer award is a strong credibility builder when customers are searching through what has become a blizzard of information. The recognition was much appreciated.” Christine Kent, RN, Save Your Hips

“We’ve seen a 28% increase in sales since the Eric Hoffer Book Award announced the award. My publisher displays the Eric Hoffer Award gold seal on the third edition of my book. When I speak at writer’s seminars, many participants are familiar with the award and that helps sales.” Jamie Dodson, Flying Boats & Spies, A Nick Grant Adventure

“After my book’s Eric Hoffer Award I received more reviews on Amazon and GoodReads.” João Cerqueira, The Tragedy of Fidel Castro

These success stories form the core reason why the Eric Award was created. The US Review of Books to be a sponsor of the Eric Hoffer Book Award.